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Take control of your
Acting Journey.

I coach performers, writers and artists to navigate their careers with confidence, break through barriers and achieve their goals.
About
*Struggling to stand out in the crowded acting market?
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*Frustrated at not getting seen for the roles you deserve?
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*Tired of always waiting for someone else to say 'yes'?

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The creative industry can be a tough one. It’s disheartening to feel that your talents are being overlooked and your progress largely at the mercy of others. Constant insecurity, setbacks and lack of recognition can be overwhelming, making you feel isolated and doubting your potential and future.

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With over 30 years of experience as a specialist career coach, I've helped hundreds of actors, writers, and presenters overcome these exact challenges. As the Resident Career Advisor to The Stage, along with work for internationally recognized broadcasters and publishers like BBC, Sky, Virgin Media, The Guardian, HarperCollins, and more, I've gained deep insights into what sustains successful creative careers in the 21st century.

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My book, The Always Working Actor, was a recent Amazon #1 Bestseller in Stage and Theatre. Additionally, as co-director of NWM, a successful London-based talent agency, I've supported clients working on major productions like Bridgerton, National Theatre, RSC, The Witcher, and Wheel of Time.

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I'm eager to hear about your goals and bring all my experience to our sessions to help you move forward with confidence and achieve effective results.

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Let's put you back in control of your career and set you on course to not only survive but thrive in your chosen profession.

 

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Advice and Coaching
Audience Sitting During a Concert

Advice & Coaching Services 

John's coaching methodology is tailored to address your specific needs, whether you are starting out, an experienced performer working towards your next breakthrough or an established artist looking to transition into a different area of the business. 

01

Personalised 
Guidance

Our initial 45 min zoom advice session will take a deep dive into your current situation, your goals and your challenges. You’ll leave the session with a personalised strategy to start moving forward immediately. Book via the contact form below.

02

Ongoing
Support
Ongoing
Support

Depending on your personal goals, and with no obligation we can explore whether an ongoing coaching structure would be beneficial and agree a frequency that works with your budget.

03

Holistic
Growth
 

Work/Life balance and overall well-being are key to my approach. A proud recipient of an IARA award for support of Diversity in the Arts, I am dedicated to fostering representation, inclusion and access across the creative sector.

Personalised
Guidance 

John's Clients Say:

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"Thanks to John's coaching I am realising my dream of working on Hollywood productions with Oscar Winning Actors and Directors.''

Teresa Cendon-Garcia Featured Cast Member Jurassic World Dominion 

FAQS

Q. How are you different from an acting or writing coach?

 

While constantly working to practise and improve our talents and skills is essential, knowing where to best invest our energies in these and other areas is just as important. That is why, although we will certainly be tapping into your performing abilities, I will focus not only on honing your craft but also on building your personal brand, networking effectively, and navigating the business side of acting.

Q. Can your coaching guarantee success?

There are NO guarantees in the entertainment industry- be wary of anyone who tells you different. What is the case is that there are mindsets, approaches and actions that can move us forward or move us back, and with many years of experience and a proven track record of helping hundreds of actors, writers, and presenters, my coaching is tailored to address the unique challenges and opportunities the entertainment industry offers. Many of my clients have gone on to secure roles in major productions, and I'm confident I can help you maximise your chances of similar success.

Q. Coaching sounds like just what I'm looking for-but I'm concerned about cost.

Investing in your career is one of the most important decisions you can make. My coaching services are designed to provide you with the tools and strategies to give you the best chance of accessing  more opportunities and many clients have found that the return on investment outweighs the cost. Additionally, the personalized support and industry insights you gain will continue to benefit you long after our sessions are over. The first advice session is always set at an affordable rate, and as helping your career sustainability is an important goal of my coaching, that also applies to making sure any ongoing sessions are compatible with your personal budget.

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